My name is Kari Andersen and I am from Montana!! I was born in Bozeman, MT and then moved to the other side of the state where I grew up in a very small town in NE Montana. Each side of the state has very different topography. The west side is part of the Rocky Mountains and that's where I live now and the east side is part of the Great Plains. But both sides share something in common… hunting.
Well, we are right in the middle of hunting season. It's not uncommon at all to see 5 or 6 carcasses hanging up in many of the garages in my neighborhood.
Now there is a trick to be able to land the trophy buck. I would like to read a quote that I found on the Game and Fish Magazine website by Dan Kibler:
"Your best chance to kill a trophy buck - or any buck with a set of antlers big enough to brag on down at the fillin' station - is in those three or four weeks a year when his hormones hijack his thought process. When he removes that armor of carefulness that usually protects him and trots through the woods naked, as it were…"
Yes, my friends… this is what we call Rutting Season!! It's the time when male deer/elk, etc. throw caution to the wind and go looking for some lovin'!!
Now you may be wondering why in the world I'm talking about rutting season. Well, there isn't too much difference between candle season and rutting season. Let me tell you why.
1. Same time of year. We are right in the middle of both!
2. Candle buyers and bucks in the rut have a lot of in common. They are both much more vulnerable because of their situations. Instincts and panic kick in for both… for the bucks it's to mate with as many does as possible and for the candle buyers… the holidays are coming!!!!!
3. Last but not least… both candle buyers and bucks are driven by their noses… let me read you another quote from that same article… This is about the bucks… "All he's going by when it comes to finding does is his nose; his nose is driving him. Does are all he has on his mind, and he smells that and he's coming. If there are no 'barriers' in the way, very little will stop him if he gets a good nose full."
Sound like any candle buyers you know!!!
So during the "rut" it's easy pickins when it comes to landing the prize buck and the same with selling candles during candle season. Pretty easy pickins'!! We love that!! It doesn't take a lot of skill to take off lids and put candles under noses and make phenomenal sales.
But there are other times of the year that are a little more tricky to make sales and so that is why you want to attract as many sales as possible and that requires you to become more attract-ive.
For those of you that have ever listened to any of my training calls or other speeches at regional conferences, you know that I am a big believer of the Law of Attraction, being a good sales person and doing this business as a Lifestyle which just means that you are doing your business while you are out doing your business like errands etc.
So today I'm going to share with you some things I've learned on how to become the most Attract-ive Lifestyler you can be… how to attract candle sales and also new business partners.
I have 6 points that I would like to share with you today… 6 ways for you to become more attractive to your candle buyers and prospective business partners.
1. Know the difference between hunting and fishing. Ok, here we go again with Montana animal catching references! In network marketing and sales, we are to be fishers of men and not hunters of men.
The difference is what happens to the animal. In hunting, you stalk an animal, then run after it. Then you take it down with one method or another. If you are successful in hunting, what happens to the animal? It dies. You are left with a dead animal.
Now with fishing, you put out the most favorable bait for the type of fish you are trying to catch. You wait patiently and the more lines you put out, the better your chances are for catching something. As you get more skilled with fishing, it takes less time and less bait to catch more fish! What happens to the animal after you catch it? It's alive so you can release it!
So your job isn't to stalk and pester a prospect or customer. They might sign up just to get you off their back. But what kind of a business partner do they make? A DEAD one! You might make a sale but they are going to tell their friends to stay away from you and are they ever going to buy from you again? No!
You want to put the right kind of bait in the water to attract a prospect and customer and then gently and carefully reel them in and then after you land the big fish, you equip them with the tools they need to survive on their own AND RELEASE THEM!!! So much more humane!
So what are good types of bait?
· Candles and products! In our biz, the perfect bait for most people!
· Time Freedom
· Financial freedom
· Stay at home parenting
· Home-based business
· Recognition – Did you know that people will do more for recognition that they will for money?
· Inclusion and belonging
· Fun and new friends
2. Be confident! "He could sell ice to an eskimo!" That's what you say about someone who is very confident about his or her product. You have every reason to be 100% confident in our awesome candles and products. They are priced right, smell great and are very unique! So you can open up a jar with confidence. I have no problems telling my customers that the jars are $20! We don't have a sales tax so that is what I retail the jars for! I am so confident of the quality and people can feel that.
When I take my little basket in with me into businesses and other places, I have so much pride in my candles and myself that people feel comfortable buying from me. How many times have you walked into buy something or gone to a home party where the consultant is nervous and apologizes the whole time either about the prices or not knowing enough, etc. You just want to leave!!!
It's like listening to someone sing karaoke who is just terrible, it makes you chuckle nervously but all you want to do is leave because you feel nervous and uneasy for that person singing. So do your customers and prospects a favor and be confident! Put them at ease!
3. Dress and groom a notch above! One of the reasons we go into business for ourselves is for the freedom to not have to conform to a dress code or not get dressed at all until noon if we don't want to. But if you want to sell candles and attract prospects, you need to groom yourself. My rule of thumb for dressing and grooming is whatever the dress code for a particular situation, I dress one notch above the rest.
So if I'm going to run to Costco and the majority of stay at home moms are going to be in sweats and no make-up, then I will wear nice jeans, flattering blouse and my boots. I always fix my hair and put make-up on. You see I am always prepared to Lifestyle my business so I'm always dressed as if I'm working. I met one of my leaders in Costco parking lot!!
4. Relax and let the candles and the customers do the talking!
Also, spend more time listening to your prospects and customers. They will think you are the most clever and interesting person if you listen to them talk about how clever and interesting they are! Mostly you want to find out what BAIT will work best on them. Are they talking about being candle freaks and that they burn candles in every room? Or are they talking about how they wish they could spend more time with their kids? You can hear BAIT clues in your conversations.
5. Always have a Positive attitude!! Who usually has the most people around them at a party? Who is usually called the Life of the Party…. the whiner, complainer or angry person?? Nope!! The happy person that makes everyone around them smile and feel great! I try to be the Life of the Party everywhere I go.
When I go into my husband's dealership to sell candles, I always try to smile and say, Hi Mark or How's it going, Bill? I go back to the offices of the ladies who run the business office and take in a new scent and with a big smile say, "I thought of you this week when our new Candle of the Month Club scent came in and so I wanted you to be the first one to smell it and tell me what you think! "Here's a votive for your simmer pot!"
They just love to see me come in because they know I'm going to brighten their day. I always say I'm great and that business is booming… which with this business is never a lie!! I don't ever share any doom or gloom or complain. They have plenty of that in their lives already. I'm the candle lady that brings happiness and good scents that make them feel terrific.
6. Go the extra mile with your customers. Always make your customers feel like VIP's. Treat them as if they are royalty and that you are at their service. My very best soy soap customer used to work with my husband and he used to play hockey for the Philadelphia Flyers in the 70's. He will buy 10 bars at a time and he also just bought a case of jar candles from me, too. A couple months ago, I put a free body wash tube in his soap order and drew a big smiley face on the receipt and thanked him for being my 1 customer and made note of the free gift on his receipt.
He wasn't there at the time so I left it on his desk. I found out from my husband later that he went around the dealership showing everyone the receipt so they could see that I gave him a $13 value body wash for free and that I appreciated his business. He even taped the receipt up in his cubicle. You just never know how your positive gestures will make a person feel!
When I get a call from a customer for a candle that I have in stock, I make sure that I get the candle to them that day if possible. If a candle drawing entry comes in and they want to know more, I call them right away. I let my customers, prospects and team members know that they are very important to me and that I will do whatever I can to take care of them.
So those are the 6 major ways to become more attractive to your prospects and customers. First, take some time to learn about the Law of Attraction and then take the steps to become an Attract-ive Lifestyler!
Kari Andersen
www.MomsMakingMoneyFromHome.com
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